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Digital Research Tool Box: Touch Graph
In my previous post on search visualization, I cited a couple examples of search engines that examine link knots, or clusters of sites and pages organized around a similar theme. I’d like to go into...
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Digital Research Tool Box: Quintura
In addition to TouchGraph, another research tool that helps with search visualization is Quintura. Quintura takes a key word cloud approach to search, which is at first seems mundane, but then becomes...
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10 Steps To Mastering Google Reader
When paired with the simple steps outlined below, there is no better tool for managing the torrents of blog feeds and news posts on the Web than Google Reader. I am currently subscribed to over 100...
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What Kind Of Social Media User Are You?
Germans tend to comment more on social media than participants in other EU countries, but not half as much as those in urban China. People in the UK are not as big on tagging or using RSS feeds as...
View Article10 Easy Steps To Auto Monitor Your Online Reputation
William S. Burroughs once wrote “Sometimes paranoia’s just having all the facts”. However, in today’s world of social media, networking, and blogging, tracking the facts behind what is being said about...
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Digital Marketing Research Tools: Google Insights For Search
On Tuesday of this week, Google launched a new tool with a wide range of applications for marketers and marketing researchers, Google Insights for Search. Google Insights allows users to analyze and...
View ArticleMonitoring Brands Across Social Media And Twitter
“One of these days, your boss will wander into your office and say “I assume you’re keeping track of which brands in our category are using Twitter””. This is a very real world situation that marketers...
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Forecasting The Obvious With Google Insights For Search
Recently, Google announced a new forecasting feature for their useful Google Insights for Search. At first blush, it would seem to be a great way to peer into the future and reach that nirvana of any...
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